I have always been fascinated by mysticism and spiritualism. With the mystery of the supernatural. So it was a fun challenge to develop this label and artwork for ‘Witchcraft Gin’. An ode to the old ways of rituals, symbols, actions, gestures, and language with the aim of utilizing supernatural forces. Harmony with nature has always been a big part of my work and lifestyle and this pays homage to that philosophy embraced by the pagans and the harmony with ‘Mother Nature’. I updated the etching style and tried to make it more fun and cheeky and balance it with a hand lettered typeface that has a lot of subtle details inspired by old prohibition typography. Also giving it more texture by using high build inks and adding the letterpressed paper with embossed details.